Privacy Policy

Last Updated: [25th October 2025]

This Privacy Policy describes how Axford Global, a business wing of Axcelt Group LLC, incorporated in the United Arab Emirates, collects, uses, stores, and safeguards personal data in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and its applicable Executive Regulations. The organisation is committed to ensuring that all personal data is managed lawfully, fairly, transparently, and securely.

1. Definitions

For the purposes of this Policy:
– Personal Data means any information relating to an identified or identifiable natural person.
– Data Subject means any individual whose data is collected.
– Controller means Axcelt Group LLC, determining the purpose and means of processing data.
– Processor means any party engaged by us who processes data on our behalf.

2. Scope

This Policy applies to:
– All users who visit our website or interact with our digital services
– All clients engaging with Axford Global’s consultancy offerings
– All personal data processed both within and outside the UAE where UAE law applies

Use of our website signifies acceptance of this Privacy Policy.

3. Categories of Personal Data Collected
We collect and process:

3.1 Identification and Immigration Data
– Full name, gender, date of birth, nationality
– Passport information, visa details, civil identification numbers

3.2 Contact Information
– Email address, phone number
– Residential mailing address

3.3 Educational and Occupational Data
– Academic records and certificates
– Curriculum vitae and employment documentation

3.4 Special Categories of Data (if required and permitted)
– Data provided in support of visa classifications subject to explicit consent

3.5 Digital and Technical Data
– IP address, device identifiers, browser type
– Cookies, metadata, and analytical usage information
No payment card data is stored directly by Axford Global if processed through external payment providers.

4. Purpose for Processing Personal Data

We process data only for lawful purposes including:
– Assessing eligibility and providing migration, education, and related advisory services
– Executing agreements and handling applications with universities, immigration authorities, and related institutions
– Conducting due diligence, identity verification, and fraud prevention
– Responding to enquiries and maintaining service communication
– Improving website functionality, analytics, and digital security
– Meeting legal, regulatory, and compliance obligations within or outside the UAE
Personal data will never be used for profiling that has legal effects without explicit consent.

5. Legal Basis for Processing
Processing is conducted under one or more legal bases permitted by UAE PDPL:
– Consent of the Data Subject
– Performance of contractual or pre-contractual obligations
– Compliance with legal, judicial, or regulatory requirements
– Protection of vital interests or public interest
– Legitimate interests directly related to the business’s functions
Consent may be withdrawn where applicable, subject to legal retention needs.

6. International Data Transfers
As part of our services, personal data may be transferred to jurisdictions outside the UAE. Such transfers occur only when:
– Required to fulfil the contract with the data subject
– The receiving party ensures sufficient protection aligned with UAE PDPL standards
– Appropriate safeguards and contractual clauses are enforced

7. Data Sharing and Disclosure

Personal data may be disclosed to:
– Government bodies such as immigration, embassy, and visa authorities
– Universities, colleges, employers, and training providers
– Verified service providers including IT support, CRM platforms, courier services, and payment processors
– Legal advisors or auditors when required by compliance frameworks
We never sell personal data to third parties.

8. Data Retention
We retain personal data:
– For as long as necessary to fulfill the service mandate
– To meet statutory record-keeping, auditing, and regulatory obligations
– To defend potential legal claims
Data is securely deleted once the retention period expires.

9. Data Protection and Security Measures
Reasonable technical and organisational security measures are applied including:
– Encryption and secure storage
– Access control and role-based permissions
– Staff confidentiality training
– Regular system monitoring and risk assessment
Despite these measures, no method of online transmission guarantees absolute security.

10. Data Subject Rights (UAE PDPL Rights)
Data subjects retain the right to:
– Request access to their personal data
– Request correction, update, or completion of inaccurate data
– Request erasure where legally permissible
– Restrict or object to certain processing activities
– Data portability in a structured format
– Withdraw consent at any time
Requests will be acknowledged within the statutory period defined by UAE PDPL.

11. Cookies and Tracking

Cookies are used to enhance user experience and analyse traffic. Users may manage cookie settings via browser controls. Some functions may not operate correctly if cookies are declined. Details are provided in our Cookie Policy.

12. Links to Third-Party Websites

External links may be provided. Axford Global is not responsible for content, policies, or practices of third-party websites. Users should review relevant privacy policies individually.

13. Updates to Policy

This Policy may be updated periodically. The latest version will always be accessible through this page with the effective revision date noted above.

14. Contact Details

For data protection concerns or requests pertaining to rights under UAE PDPL, contact:
Data Protection Officer

Axford Global
AXCELT GROUP LLC
PO Box 130130, Shams Business Center,
Media City Free Zone,
Al Messaned, Sharjah. UAE